With a focus on the rich heritage, natural beauty, and warm hospitality that define this area beyond its renowned beaches. Walton County Tourism is excited to unveil the new brand chosen to represent the communities in Walton County located north of the Choctawhatchee Bay – Authentic Walton.

The branding project followed a multi-step process involving stakeholder research, ideation, trademark search and adoption. Local business owners and community stakeholders participated in a brand positioning study, with the findings directly informing the strategic direction for brand development. “Authentic Walton” encompasses what was uncovered in the surveys as to what makes this area so unique – traditional values, a welcoming sense of community, genuineness and steadfastness.

The logo mark subtly embeds an abstract “A” and “W” to reinforce the brand name and the county. The lighter blue color of the sky complements the darker blue color of the bay, with the yellow sun shining above it all.

Walton County is so much more than the beach. It is home to springs, rivers, lakes and some of the most beautiful landscapes in all Northwest Florida. A wide variety of shopping, dining and activities await just above the Choctawhatchee Bay. Encompassing Freeport, Paxton and DeFuniak Springs, these communities are filled with incredible historic treasures and pastoral landscapes. Every experience here just feels genuine, with a friendly vibe that makes all visitors feel welcome.

Tour past the beautiful Victorian homes and the buildings of the former Chautauqua Assembly. Discover the world-class E.O. Wilson Biophilia Center, nestled within a giant nature preserve. Explore Morrison Springs, a 161-acre park highlighted by a crystal-clear, spring-fed pool that attracts dive enthusiasts, eco-tourists and casual swimmers alike. You’ll find a place that perfectly balances all the charm of its colorful past with great amenities and vibrant culture – still within easy reach of the stunning local beaches.

So, head up Highway 331 for a daytrip to discover Authentic Walton by exploring some of the great sights, tastes and traditions offered just north of the Choctawhatchee Bay.

Learn more about Authentic Walton on their social Channels: Facebook and Instagram